These influential sisters have skyrocketed to online fame for their stunning street style moments and collection of high-end designer items.
Snehal and Jyoti Babani have garnered over 30,000 followers on their joint snejyo Instagram account, where they regularly share fashion snapshots featuring coveted Chanel handbags and accessorizing with Hermès Kelly and Birkin bag charms—some priced at a staggering $4,000 each—transformed into hair bows.
Hailing from Mumbai, the fashion-devoted siblings have remained rooted in their hometown while capturing attention for their bold and distinctive fashion sense. Their journey began with their first pair of Chanel earrings during their middle school years, and since then, they’ve captivated audiences with their maximalist style choices.
As frequent fixtures in the front row of fashion events, they continually innovate ways to showcase their sought-after pieces. In an exclusive interview with FEMAIL, they shared insights into their favorite exclusive finds and their fresh take on fashion week.
The front row fixtures find innovative ways to show off their hard-to-find designs – and they told FEMAIL some of their favorite exclusive pieces and their approach to fashion weekDespite the assumption that they’re twins due to their impeccably coordinated attire, Snehal is the elder sibling, and there’s actually a 15-month age gap between them.
Rather than being influencers, the sisters are employed in their family’s business, Privi Specialty Chemicals Limited.
Their involvement in fashion shows dates back to the Chanel Fall-Winter ‘In the Snow’ event held at the Grand Palais in Paris in 2019. Recalling the experience, they shared with DailyMail.com that it was a mix of emotions as it marked both their inaugural attendance and Karl Lagerfeld’s final show.
“Fashion and luxury have been ingrained in our daily lives since forever,” the sisters disclosed. They emphasized that their social media presence is a genuine reflection of their passion, devoid of any ulterior motives or business agendas.
Their wardrobes are brimming with distinctive pieces amassed since childhood. While pinpointing the most unique item proved challenging, their latest standout acquisition is a pink Chanel surfboard from the fashion house’s 2023 cruise collection, retailing at $14,800.
The sisters have become famous and gone viral for their designer hair pieces – but they’re not actually mane accessories.
Their latest remarkable acquisition is a pink Chanel surfboard from the fashion house’s 2023 cruise collection, priced at $14,800.
The sisters adorn their hair with bag charms from esteemed brands such as Louis Vuitton and Chanel, transforming them into bows.
“They are small leather goods from each brand—whether bag charms or micro bags intended for accessory use on bags,” they disclosed.
With a collection amassed over the years, the idea to utilize them as hair accessories emerged spontaneously, allowing them to infuse a dual purpose into these cherished pieces for sheer enjoyment.
While the sisters are sought-after guests in the front rows of fashion shows, they meticulously curate their fashion week schedules.
“We don’t simply attend shows for the sake of being seen at the ‘it show’ of the season,” they explained, expressing a preference for shared experiences with designers who value their patronage.
“We firmly believe that attendees should bring more to the table than mere presence,” they asserted. “If one isn’t a consumer, editor, journalist, or an industry expert capable of contributing significantly to the brand, we question the motivation behind attending solely for visibility, which regrettably seems to be a common occurrence nowadays.”
‘We don’t attend shows just to be present at the “it show” of the season,’ they said, explaining they’d rather share an experience with the designers who value them as loyal customers
“We firmly believe that those attending fashion shows should bring more than just their presence to the table,” they emphasized.
When showcasing their designer ensembles on social media, they remain indifferent to the feedback, adopting a nonchalant attitude towards comments.
The viral spread of one of their “authentic and individualistic” outfits is viewed as purely organic and unintentional.
While they appreciate a twinning aesthetic, there are subtle distinctions between their looks: Sne’s style leans towards the classic, while Jyo tends to be more avant-garde.
They have developed a distinctive signature style that incorporates elements from both, often referring to each other as their “best stylist and critic.”
Their extensive collection, including heirloom pieces passed down from their mother and grandmother, contributes to their versatile wardrobe, although they don’t exclusively dress in high-end designer attire.
“People often assume we embrace a maximalist style, which isn’t entirely accurate,” they clarified, revealing their tendency to adopt a “go hard or go home” approach during fashion week, where the streets serve as their runway.
In their daily lives, they lean towards a more minimalistic aesthetic, preferring “emotional dressing” influenced by their mood.
!['If you’re not a consumer or an editor, journalist, [or] an industry expert whose presence would potentially bring something more on the table for the brand,' the sisters spilled](https://i.dailymail.co.uk/1s/2024/03/15/22/82219153-13165073-_If_you_re_not_a_consumer_or_an_editor_journalist_or_an_industry-a-17_1710540918568.jpg)
Their preferred designer label is Chanel, as they resonate with “the core brand values and aesthetic of the house,” believing that the French luxury fashion brand speaks to women of every generation.
However, their most cherished pieces originate from Hermès, owing to the exhilarating experience of collaborating with their sales associate to acquire their coveted bags.
They value “the pursuit of obtaining each piece to add to our collection,” relishing the anticipation and waiting period after placing their requests, along with the process of wishlistinng the sought-after handbags.
Sne’s current top pick is the Hermès Kellywood Perspective Cavaliere, an intricate and rare bag priced at $176,400.
Jyo’s recent standout purchase is the Kelly Pluch in teddy, one of Hermès’s most exclusive bags, with a retail price ranging from $59,000 to $180,000.
