A logo doesn’t only distinguish you from the competition, but it also conveys your business vision and purpose. It is the first introduction or impression to customers. The most well-known companies in the world all share one thing in common – an instantly recognizable logo. Whether it’s Microsoft windows log or apple’s iconic fruit, logos become synonymous with the brand they represent.
Graphically illustrating ideas is not easy. It takes creativity, skill, and time.Swedish designer Daniel Carlmatz is incredibly creative! His latest project is to play with words to create illustrated typographies that reveal the meaning of words in the blink of an eye, he uses a common word and related visual elements through symbolism, creative use of negative space, and geometry. The results are truly remarkable in their creativity and simplicity, proving that inspiration for design is all around us. Some of Daniel’s logos make you look twice before you make the connection, and are a lot of fun to try to find. Have a look at them and try to identify the hidden meanings.
More info: Daniel Carlmatz (h/t Digital Synopsis)
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
#11
#12
#13
#14
#15
#16
#17
#18
#19
#20
