When trying to maintain a healthy lifestyle, beer is one of the beverages that most people want to avoid. However, Alcoholic drink companies have their own and creative way to attract more customers like using perfectly toned models in their ad campaigns. A German beer company, in the other hand, decided to take a very honest approach to their advertising (forgive the oxymoron), and as you can see, the result is as refreshing as a cold beer on a hot day.
Bergedorfer Bier has made a hilariously refreshing campaign for using models they felt were actually representative of regular beer drinkers. In collaboration with German advertising firm Jung von Matt, they snapped intimate portraits of pint-loving men cradling their beer bellies like a pregnant mom, which given the ad’s slogan – “brewed with love” – seems only fitting. Still, let’s see how funny they find it when they have to give birth…
“Brewed with love”
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